FirstBank to co-opt customers’ experience in new campaign

FIRST Bank of Nigeria Limited has unveiled a new product
offering for customers and consumers, with a unique opportunity
to participate in a onetime blockbuster titled: “Life is a Movie”.
According to the bank, the offering is part of its efforts to live up
to its brand promise to putting of putting customers first, through
a series of consumer experience and exploring the concept of
‘First’ from a customer’s perspective.
“ Moments in our lives play out like scenes from a movie which
could fit into the genres of romance, adventure, comedy and
definitely drama. Whatever this moment is, FirstBank is
requesting you to share this moment with us so we can begin to
see the world from our customers’ point of view,” the bank said
in a statement.
With the campaign, the Bank is requesting its customers to share
experiences and moments of their ‘First’ activities of interests,
such as your first bike ride, first plane ride and other first
adventure periods of your lives.
Customers can take on characteristics they want exemplified in a
movie and send video recordings of not more than one minute to
the bank.
The Group Managing Director and Chief Executive Officer,
FirstBank, Bisi Onasanya, said the bank has become more than a
financial institution.
“Our new proposition goes beyond banking and dovetails into
various aspects of the lives of the people who matter the most to
us – YOU. To our customers, we are a trusted partner. A partner
who you can trust to take you places, elevate your personal and
professional position, and expose you to new experiences and
adventures”, he said.
In the statement signed by the bank’s spokesperson, Folake Ani-
Mumuney, FirstBank has chosen its customers to run its new ‘YOU
FIRST’ advertising campaign in movie style.
“Having the faces of our customers used as part oour advertising
campaign represents not only what we do for our customers, but
what our customers do with us”.